I updated / refreshed Pretty People Brighton’s branding and launched their lovely new responsive website. It’s good to keep designs and branding up to date when they’ve been in use for some time. We’re really happy with it turned out. 🙂
Beauty Salon branding & logo design
The Pretty People Salon logo and brand identity was designed for a beauty salon based at the Queens Hotel in Brighton. They needed a complete brand identity created for the salon. As part of the branding process, I created a vector logo. The logo can be used in different colour variations and on different media types, while still retaining the overall design.
Once the logo design was established, I then created the branded elements. These included which fonts to use and the formatting and layout of different elements, like headings, descriptions and other important information and imagery.
I also thought about creating a stylised presentation to tie all the elements for the printed and online marketing together. This was done with the use of a skin tone colour scheme that runs throughout their marketing and brand imagery.
While the brand was being created, I took all the different uses into consideration, to make sure it would work across all the different types of media.
Window sign & aboard designs
I designed the window signs and aboards for advertising outside the salon. These attract the attention of passing traffic and customers staying at the hotel. The fliers and posters were created to promote the salon further afield and also to highlight any special offers. The stationery designs were created alongside price lists and appointment cards so that they all tied in with the businesses brand identity.
Responsive website design
I recently updated the website to a responsive design that is great for viewing on all devices. The site dynamically rescales according to the device (phone / tablet / monitor) it’s being viewed on, for the best user experience. It was needed to promote the salon online and to list special offers, treatment details and prices. It also displays general information about the salon, like opening times and contact information.