These Notorious Mondays fyer designs were created for a weekly club night in Leamington Spa. The brief was to create a layout that could be used for future designs while I could come up with different background elements or illustrations and just change the date information. Each design concept had to be unique and noticeably different from its predecessor so it was a fun challenge to retain the logo, date and venue information in the same place while creating a different illustration every week.
This method of producing the artwork became a really interesting way to consistently update the artwork to keep it fresh and modern. You can see the progression of the branded artwork from the first designs to the latest artwork.
Each background or illustration I created used consistent elements throughout so that although each one had a different colour scheme or imagery used in it they still retained the same style and subtly repeated elements to create some consistency throughout all the different designs. Often the artwork contained a large number of layers all joined together to create some completely new and unique artwork.
At the beginning of 2014, after the night had been running for a few years, they decided to have a slight change to the artwork, so I created the new layout and design for the first club night in January. This was followed with the creation of a listings flyer highlighting the upcoming dates that the party would be on, as well as some themed designs for nights geared towards a niche in the market or specific clientele.