This is some artwork I designed for Live & Play golf holidays. They operate all over Europe and advertise golfing holidays, trips or events which are predominantly held in Spain and Portugal. Most of the adverts are designed in both English and Danish so they can advertise to a wider market by placing the adverts in a diverse range of publications.
They already had the logo set up when they approached me to design their ads and fliers. I did however create a vector version of it to be used on larger high res artwork for them as they only had a small jpg version for use on the web.
When I design their adverts I always keep in mind that they will often need to be revised to fit different publication’s advert specifications and dimensions. This means that the imagery needs to be chosen carefully to make sure it will still work when cropped or orientated in a different way.
I also often blend in different sky imagery to the original photographs so that I can extend the height or width a little bit easier for landscape or portrait versions. With some of the adverts it also allows me to use a consistent colour scheme and lighting for a set of ads. This is to encourage continuity for a campaign while still creating unique advertising.
Because the adverts are published in both English and Danish versions, I also have to make sure that the applicable content for each translation, can fit into the space allocated for it.
I was often sent some image ideas by the client but these were usually not suitable quality for the designs, so I sourced similar imagery that I thought would work from image stock libraries, for use in the advert and flier designs.
Live & Play are a great company to work with as they have some excellent ideas which allow me to do a lot of photo manipulation to create fun and engaging ads / artwork where I can think outside the box and be extremely creative.
“Live & Play has used Eyetooth-art for several years and enjoys working together with Steve. Steve understands our ideas and knows how to make them come through. Furthermore he always acts very quickly and we know, that we will never miss a deadline.
We are impressed of the quality of the work we have received and would strongly recommend Eyetooth-Art for any kind of work.” – Charlotte Katrine Andersen – Fuengirola, Malaga, Spain