When I began work on the Gypsophila Holistic brand identity design with Lucia, she was just starting out in a her new business venture. We met up to discuss her requirements and I was able to provide her with some ideas for marketing her business and creating a brand that would help to get her established.
We hashed through some ideas for her brand identity design at our initial meeting, where I was able to add my thoughts or ideas and fine-tune what was needed.
Holistic brand identity design
The first step to any powerful brand identity is to create a striking logo. Once this was done, I could focus on colour schemes and other brand elements for the Holistic brand identity design. I find that fine-tuning the brand identity as you establish marketing material and website design is a good way to ensure that it has real world implications and works well with the required content.
Due to the name Gyposphila (which are small white flowers otherwise known as baby’s breath), there is a fair amount of flowery imagery used in the brand. As well as reinforcing the name of the business, it also highlights natural products, a sense of calm and natural remedies.
Creating the holistic logo
I then hit the drawing board to begin work on her logo. After trying out multiple ideas, I realised that the initial concept was not going to work, as it would have been too detailed and therefore not look good at smaller sizes. It’s important to not be too precious about your initial ideas and give honest feedback to the client. This allows you to both reassess things for a much better finished product.
So… we settled on a design for the logo, which incorporated aspects of the name ‘gypsophila’ (baby’s breath flower), while also making it captivating and versatile for different uses.
The font used for the logo and heading styles is called ‘Aldo’. We felt that this was clean and easy to read, while still containing some interesting curves and elements to make it a little softer and more inviting than a standard serif font. As the Aldo font has some flair to it, it was important to not overuse it. Due to this I decided to use a complimentary font called ‘roboto condensed’ for the main body of text. This ensures that paragraphs of text are easy to read and helps accentuate the headings as points of interest.
While Roboto is easy to implement on a website, due to it being a Google Web Font. Aldo needed to be implemented on the website in a slightly different way, by calling the custom typeface.
Gypsophila Holistics web design
I used WordPress to build the site for Lucia, so that she could make small updates to the content herself. It is also an excellent platform to extend the versatility of a website for SEO and other optimisation.
It is important to get a site designed professionally as there is a lot to consider when setting up a website. Everything from image optimisation, responsive behaviour of the pages and page load speeds. In addition to that, ensuring that the design is functional, captivating and inviting to potential clients is a must.
Having small amounts of interactivity really help a site to stand out. By using scroll activated animations, it is possible to draw people’s attention to areas you want to highlight while keeping them engaged with your content.
I decided to use a slightly unconventional menu layout, with the logo in the centre, to help make the web page navigation stand out. The menu also reformats itself after a user scrolls down the page, so that the header can remain at the top of the page but allow more space for the content to be viewed.
You can take a look at the Gypsophila Holistics website design here.
It was a pleasure to work with Lucia. Check out her website and get in touch with her for an amazing massage or other holistic treatments.
Graphic design & marketing
In addition to the work mentioned above, I also created a special offer flyer to drum up some new business. This needed to tie in with the colour scheme and feel of the website for brand consistency. I added a few new creative flares to the print designs to keep them looking fresh and exciting, while still keeping all the designs tied in nicely with each other. For the reverse of the flyer, we listed a range of the treatments on offer, while also enticing them to visit the website for further information.
Lucia wrote me a really lovely review which you can read below.
“I was looking for someone to help design a website for my holistic practice but wanted something different, simple but stylish. Steve knew exactly what was required. He was very patient and kind and gave me lots of advice. His work is amazing and very professional and I’m so happy with the results I love his work and can’t recommend him highly enough.”