I was approached by a new client who wanted to establish a brand identity design for her cleaning business. She had been trading successfully for some time without a logo, business card or website so decided it was time to step it up a notch. After a brief phone conversation we met up to discuss the project. During the meeting we spoke about the best way to proceed with the project and agreed an estimate of costs. We also discussed how the process would work and I advised her on registering a domain and website hosting for the site design and emails.
The Brand Identity Design
The first step in the brand identity design process is to produce a few samples of the logo design. I usually provide the client with 4 or 5 variations, based on the initial brief, for them to choose from. After trying a couple more variations on the logo design, we both agreed on our favourite logo. Once this had been established I then created the rest of the brand guidelines. These included choosing a typeface to use (and its variations to different uses), a colour scheme and a general visual feel to run throughout the marketing designs.
Business Card Design
Once I had established a rough guideline for the branding, I started work on the business card. Again, I provided a few options of the layout and designs for her to choose from. After some minor tweaks to the colours and layout used on her favourite option the business card design was complete.
Single Page Website Design
After our initial discussion about what she wanted me to create for Best Clean’s online presence, I began designing a mockup of the website layout in illustrator. I often create a mockup before getting into too much coding of a website. This helps me to establish exactly what the client wants and needs. She loved what I had outlined and my ideas for the site so it was time to get coding.
We decided to go for a single page site, as there was not a huge amount of content to fill out separate pages. I designed the site to be very clean (pun intended) and minimal, which highlighted the main sections of the cleaning business in a clear and concise way.
Although the design is relatively simple, I used some subtle techniques to make the responsive site more appealing. I setup the page to fill the entire screen (on any device), simply showing the logo and an image which summed up the business. Also, when you scroll down the page the initial background image blurs and the main content comes into view.
I wrote a lot of the copy for the site, as english is my clients second language. This allowed me to write copy which helped to space all the content evenly and keep the site layout tidy.
Take a look at the Best Clean Brighton site to see it in action. I’m sure that they would be happy to help if you need their services too.