Leaflets are designed to be produced as a one page, double-sided, folded piece of paper. They are ideal for displaying information in sections or simply to help break up your content over a number of columns which make it easier, and more enticing to read.
Print margins and spacing on the design need to be carefully laid out to ensure that all information is clearly represented so that nothing important is obscured by the fold lines and that it is all pleasantly displayed and oriented within the artwork.
Another advantage of leaflets is the fact that you can have all the information on a single sheet of paper, without the need for multiple pages and the costs of getting them bound. This means they are easier to hand out to potential clients who are more inclined to keep them.
It’s often best to check the specifications with your printer first, so I can get detailed sizing for the artwork. This is because a lot of printers specifications vary, depending on their setup. These will influence the bleed (where the background or colour elements need to go to avoid white edges), trim areas (space within which important elements should be kept so they are not obscured / cut off) and finally, gutter width for different types of folds on different paper types and weights. If all these criteria are taken into consideration you will receive a beautifully designed layout that looks great in the final printed leaflet.