This project started when I was asked to create a logo and brand identity for CSP Accountancy. I was also commissioned to create their stationery, website and other marketing material.
The brief I was given was for the logo and brand to have a well-established, traditional feel to it and for it to incorporate a stag. I then came up with some different options for the logo design based on older typefaces and heraldic imagery. The grey colour scheme was chosen for its reserved and sophisticated appearance, the brand evolved from there and was used to produce a wide range of designs.
The business is located at a stunning premises at Pippingford Manor in Nutley, East Sussex which features quite strongly in the designs. All the photographs used lend themselves well to the colour scheme and brand identity created.
Along with the usual stationery designs of letterheads and business cards, there were also envelopes designed for sending out correspondence. I also created a proposal brochure which could be customised with the clients name and an applicable date within Adobe Acrobat to make it easy for my client to personalise his documents for each customer.
I kept the site clean and functional, with a few subtle transition effects for the form validation and button overlays.