This page shows logos designed for both a clothing company Jenifa.co and an online social media recruitment agency Social Hired. Both logos are created as vectors, to allow them to be resized without any loss of quality. This means that the logos will appear crisp and clear where ever they’re used. Another advantage of using vectors, is that colours can easily be changed, in order to create variations to be used on both light and dark backgrounds.
Jenifa.co logo design
The jenifa.co logo was designed for an online clothing company. The brief was for a text-based logo that utilised typography rather than incorporating an emblem into the design.
After putting together a number of different styles and font choices, we began to focus on the logo shown above. The client settled on this particular style, as it resonated with their personal style preferences. I worked on the typography after the initial proof to tidy up the lettering and ensure that the text was fluid and stylish.
I enjoy working on custom typography to ensure that the lettering compliments the word it is portraying. Often fonts need tweaking to get them to work well as part of a company’s brand identity.
Jenifa.co typographic styles
You can see some of the other options and ideas, I was playing with, when working on the Jenifa.co designs. I always try to provide my clients with a range of options and styles in order to get a feeling for their personal preferences. This helps to ensure that we cover all the bases. Once a style is settled on, I then work more intensively, to ensure that each letter flows into next.
Logos Designed for Social Hired
The logos shown above were created for an online recruitment agency that utilises social media, to share and find jobs for its members. The brief to was incorporate the key social aspect in the wording. These were the two ideas that were close contenders as the final design. In the end, the option on the left won.
Careful consideration was put into planning the elements used in the logo. It had to work equally well as a one line word and also when split into two lines. I also created both a light and dark version of the logo so that it could be used on different backgrounds.
As part of the design process, I also created emblems / icons to reinforce the brand identity.