Stationery design is used for writing and other office materials. The main elements of stationery consist of:
A business card will conventionally have your name and contact information on it to allow potential customers to get hold of you and generate future business.
Letterheads are usually an a4 sheet of paper with your company brand, logo and information on it so that clients can easily find your contact details and to reinforce your brand identity.
Compliment slips are another useful way to send short notes while displaying all the necessary information people may need. Much better than a random scrap of paper with some writing scribbled on it, I’m sure you’ll agree.
Although the above points are the core of stationery design, it can be used to produce much more than that. If you think of any office material you use regularly, design can be used to brand then all into a cohesive whole.
Make sure all your stationery relays a consistent visual identity and also that each particular item can be seen as part of a whole entity. Having this consistency throughout your stationery will really reinforce your brand identity and set the grounding for your other marketing material. Whether its online media or print advertising that follows, your stationery will set you up nicely so that your customers recognise who you are and ensures that they remember as well.
Whether it’s receipts, invoices, appointment cards, forms or any other office stationery, having them all designed in the same style really pushes a brand further.