Small Business Branding

Small businesses and start-ups will benefit greatly from a superbly designed visual identity.

Branding is not only important for big enterprises or corporations. You should have a brand for your business that conveys who you are and how you run your company or organisation. More people are wanting to support smaller local businesses these days so be honest about who you are and what you do. You can still be stylish while you’re at it but don’t think you have to replicate the big boys. Let me create something that is unique and personal to your needs and you’ll be remembered for it.

If you are just starting your business it’s of the utmost importance that you establish your brand identity as soon as possible. This will ensure that you can market your business correctly from the start. Imagine if you end up with a different appearance for each aspect of your marketing. If people view your website from your business card or other advertising it will look like a different company. They may be worried that it’s not the correct business and leave the site to look elsewhere. So in short, it adds a huge amount of credibility to a business.

It should also represent your business ethos in an inviting and exciting manner to reinforce your companies principals and personality.

For smaller businesses it can be tailored to your exact needs which will vary depending on the industry, so feel free to get in touch with me to discuss your requirements or ideas further, I’ll be glad to help set up your bespoke brand identity.

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Small Business Branding was last modified: November 19th, 2014 by Steve Cartwright